Jerry McGuire Rant

For the past decade companies in general, and consumer brands particularly, have been aware of a shift in how the customer engages its marketing. Initially when analog gave way to digital channels, technically oriented departments owned systems to manage code, data, rules and processes. Experiencing bottlenecks, many businesses moved the responsibility to CMO’s; who, out…

Top Takeaways from the Leaked New York Times Digital Strategy

Leaked New York Times Digital Strategy is a Wake Up Call Much to the chagrin of my billing department @AgencyOasis (Agency Oasis) I spent most of this morning reading the entire 90+ page report leaked on Buzz Feed a few days ago written about and within the NY Times about their (lack of) Digital Strategy.