The unofficial digital marketing phonetic alphabet

Enough with this heavy, emotionally draining material Jason.  For the Love of God!!! Let’s lighten it up a bit.

Between Agency Life and a focus on Customer Experience for a living, I spend a lot of time on the road.  I gamify it for myself.  I refer to cities by their airport codes. If you saw my calendar it would just be a series of TLA’s (three letter acronyms)  indicating my progression from one place to another.

LAX >> IAH >> PIT >> UPMC >> PIT >> EWR >> LAX

BOS >> BUF >> DNC >> BUF >> ORD >> LAX

I picked an airline (United Airlines), a hotel chain (Marriott), a car service (Uber), I research luggage on the regular and my dry cleaning is always folded, not hung. My wife and I talk about business in acronyms.  When I speak with a customer service rep from nearly any industry, regardless of the transaction or geography, our conversation has a secret cadence of numbers and letters that befuddle people who can overhear me.  I memorized the NATO phonetic alphabet when I was 18 – I might have been presupposed to this way of thinking, who knows.

The phonetic alphabet is a way to communicate words or codes without risking a misinterpretation.  Here are some ‘for instances’:

Homophones – to, too, two – blue, blew – plain, plane

Silent letters – hour, debt, island, whole

same letter, but sounds different – cake, father, law, village, many

Sounds that don’t seem to represent the word sound – rough, thorough, through

and many others….

NATO has their own phonetics, as does Western Union (makes sense no?) Since I’m not military and don’t manage telegrams for a living, I thought: why not have a phonetic alphabet for our industry of digital marketing?

We love acronyms, speaking in code and generally understanding more than the average bear, don’t we?  We deserve our own private alphabet.  So I made one.

 

The unofficial digital marketing alphabet.  NATO is on the right for comparison.

Letter

phonetic letter

A

Alerts

B

Blog

C

Customer

D

Dashboard

E

Email

F

Facebook

G

Google

H

Hashtag

I

Index

J

Javascript

K

Keyword

L

Link

M

Meta

N

Netiquette

O

OptIn

P

PageRank

Q

Query

R

Rankings

S

Search

T

Tweet

U

User

V

VOIP

W

Webinar

X

XML

Y

Yahoo!

Z

Zone

Letter

phonetic letter

A

Alpha

B

Bravo

C

Charlie

D

Delta

E

Echo

F

Foxtrot

G

Golf

H

Hotel

I

India

J

Juliet

K

Kilo

L

Lima

M

Mike

N

November

O

Oscar

P

Papa

Q

Quebec

R

Romeo

S

Sierra

T

Tango

U

Uniform

V

Victor

W

Whiskey

X

X-ray

Y

Yankee

Z

Zulu